The Keywords panel allows you to create and apply keywords to files. Keywords are a hierarchical set of labels—parent keywords and child keywords (or subkeywords) that identify the content of an asset or group of assets. You can use keywords to identify files by their content or by their location in a folder. You can also use the Keywords panel to manage index links. Adobe Bridge CS3 (2.1), CS4, and CS5 support nested, hierarchal keywording—that is, you can create keywords that contain other keywords at any level of the hierarchy.
Short-tail keywords are broad, highly searched words such as “sporting goods,” “insurance,” or “cars.” Long tail keywords are much more specific and indicate intent—what the user is looking for and how they plan to act on the search results page.
Keywords are great, but the meat of your content is what matters most. Your audience won’t be satisfied with keyword-riddled content that doesn’t help them answer the questions they’re searching for. That’s why it’s important to use your keywords sparingly, and focus on generating content that will really connect with your audience.
Once you have a list of keywords, it’s time to start creating your content. While this may sound daunting, it’s actually pretty easy once you know how to go about it.
The first step is to create a topic based on the keywords you’ve selected. Once you have the topic created, it’s time to create the pillar articles that will form the foundation of your content.More Details SUB-KEYWORDS
In the pillar articles, make sure to include the primary keyword in the title of each article. Ideally, it should be included in the first 200 words of each article as Google will take this into account when determining ranking and searchability.
You can also add your secondary keyword to the title of each pillar article. This helps to make the pillar articles more SEO friendly and ensures that your content is attracting the right search traffic.
Next, you’ll want to build out the supporting blogs that will supplement each of the pillar articles. These can be used to cover additional topics or expand upon a certain point in your pillar article. Remember to include your primary and secondary keywords in the titles of these supporting blog posts as well.
Once you have your pillar articles and supporting blogs, it’s time to create the auto-replies that will be sent to people who text in the relevant Keyword. This will ensure compliance with wireless carriers and also allow you to segment your contacts into groups based on their responses (TEACHERS, CUSTODIANS, PARENTS, etc.).
Once you’re ready to set up an auto-reply for your new Keyword, select it from the Keywords panel and click Continue. You’ll then be asked to add a Reply Settings, template, image, or emoji if you wish. Once you’ve added all of this, click CONTINUE and your new Keyword will be ready to go!
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